Effective trademark enforcement is possible only if the right filing strategies are chosen in Japan. Our patent attorneys specializing in Trademarks have extensive experience in the filing and examination procedure and will provide you with profound advice on strategies and particularities for Trademark applications in Japan.


One of the conventional core issues within the Japanese trademark practice is how to deal with various scripts, as a term can be written in one of the three common scripts in Japan; in Chinese characters, the hiragana and katakana syllabaries, and alphabetic letters. Our firm provides valuable advice as to which trademark a company should register in certain situations that would most likely achieve success in the Japanese market. On behalf of our clients, we conduct trademark searches prior to a possible application, enabling us to advise on alternative strategies should any conflict with existing trademarks become evident.


The enforcement of trademark rights based upon the Trademark Act and the Unfair Competition Prevention Act is another core competency of our firm. Registering trademarks with the Japanese Customs has proven to be an efficient means to prevent counterfeit goods from entering the country. Another proactive approach is what is known as a defensive trademark registration, which may be considered a privilege to holders of famous trademarks. More detailed information can be found in our Info Center, where we provide answers to frequently asked questions (FAQ) and articles on specific topics like new types of trademarks or our recommendations regarding trademark searches.